Bin Nguyen · Product Designer × AI

From user research to hi-fi — faster, with AI.

I design end-to-end products and build AI into every step — research synthesis, wireframes, and high-fidelity prototypes.

View my work

Hi-fi

✦ Generating…

Make it mobile↵

Contrast 3.1:1Accept

✓ Fixed · 7.2:1

Bin

About Me

10+ years designing end-to-end product experiences, grounded in user research and UI/UX thinking. This past year, I've been using AI to move faster from research to high-fidelity work.

What I Do

User research
UX & UI design
Hi-fi prototyping
AI workflows

Selected work

All work →

Behance · 2019

LaLa Food Delivery (opens Behance in a new tab)

Research, flows and UI for ordering on web and mobile — more completed orders, fewer cancellations.

Web & mobile
Food delivery
User research

Behance · 2019

AhaMove Driver (opens Behance in a new tab)

Drivers sign up and sign their contract in the app instead of at the office — a new user flow and UI.

Mobile app
Logistics
User flow

Behance · 2017

Liike Design on IOS (opens Behance in a new tab)

iOS app for a social-consumer platform — share your lifestyle, join brand communities and claim rewards.

iOS
Social
UI design

How I work

From messy research to a prototype people can click.

Raw notes · interviews, surveys, support tickets

Too many steps to sign upWhy upload my ID first?Fee only shows at the endGave up halfwayPrice changed at checkout?Where’s my promo code?

✦ AI groups into themes

Theme · Onboarding

Sign-up asks too much, too early

“I gave up at the ID photo step.”

✓ Checked against raw quotes

Theme · Pricing

The delivery fee shows up too late

“Why is it more at checkout?”

✓ Checked against raw quotes

01 / 03

Raw notes · interviews, surveys, support tickets
Too many steps to sign upWhy upload my ID first?Fee only shows at the endGave up halfwayPrice changed at checkout?Where’s my promo code?
✦ AI groups into themes
Theme · Onboarding
Sign-up asks too much, too early
“I gave up at the ID photo step.”
✓ Checked against raw quotes
Theme · Pricing
The delivery fee shows up too late
“Why is it more at checkout?”
✓ Checked against raw quotes
01 · RESEARCH
Hear it from users first.
I run interviews and dig through surveys and support tickets. AI helps me cluster hundreds of notes into themes in an hour — then I check every theme against the raw quotes before it shapes a decision.
- Interviews
- Affinity mapping
- AI synthesis
3 layouts · structure first, no colour yet
A · List
✓ Team pick
B · Cards
C · Map
✦ AI flagged edge cases
Empty listOfflineVery long names
02 · WIREFRAME
Explore wide, then commit.
I sketch several flows fast, using AI to generate layout variations and the edge cases that are easy to miss. The team agrees on structure before anyone debates colour.
- User flows
- Low-fi
- Edge cases
Design systemAaButton
CheckoutPlace order
on tap→
✓Order placed
Dev handoffPrimary buttonH 48 · R 12 · #002FFF · 16/600
03 · HI-FI
Prototype it like it’s real.
Final screens built on a design system, wired into a clickable prototype for testing — and a clear handoff so engineering builds what was designed.
- Design system
- Prototyping
- Dev handoff

What people say

Words from people I’ve worked with.

“I worked with Bin at VentureHaven. He has many skills in analyzing user cases and expressing them in designs to simplify to the maximum for the most convenient user experience. He has a good vision for the future scalability of the product.”
Tâm Trần ĐứcCTO · VentureHavenWorked together at VentureHaven
“Binh demonstrates extreme ownership in situations where that is not expected of him. … He’s not just a skilled designer, he’s someone you can trust in delivering work that makes an impact.”
Khanh NguyenProduct Geek
“He always suggest solution for UX, have crazy ideas on UI for TIKI.VN project. … Communication, responsibility, creation and innovation are his strong points. I really like to work with him!”
Anh Tuấn NgôSenior PHP Developer · PRECITAWorked together at TIKI.VN
“I am so interested in his works with sophisticated design thinking. He is a professional UI guy, willing to try something new. A partner worth working.”
Tu Le Nguyen AnhHead of Marketing · FGatePartner from another company
“I worked with Bin at VentureHaven. He has many skills in analyzing user cases and expressing them in designs to simplify to the maximum for the most convenient user experience. He has a good vision for the future scalability of the product.”
Tâm Trần ĐứcCTO · VentureHavenWorked together at VentureHaven
“Binh demonstrates extreme ownership in situations where that is not expected of him. … He’s not just a skilled designer, he’s someone you can trust in delivering work that makes an impact.”
Khanh NguyenProduct Geek
“He always suggest solution for UX, have crazy ideas on UI for TIKI.VN project. … Communication, responsibility, creation and innovation are his strong points. I really like to work with him!”
Anh Tuấn NgôSenior PHP Developer · PRECITAWorked together at TIKI.VN
“I am so interested in his works with sophisticated design thinking. He is a professional UI guy, willing to try something new. A partner worth working.”
Tu Le Nguyen AnhHead of Marketing · FGatePartner from another company

Side projects

A lofi café I designed and built with AI — and the things that grew out of it.

Hà NộiStep in →

Web app · Live

Lofi Pixel Café

A phin coffee timer by a café window in Hà Nội, with lo-fi music, street sounds and a table to work alongside friends.

Updated 22 Oct · Float the café in a mini player

Take a seat →

Notion template · Free

Hanoi Café Workspace

The café window inside Notion — music, rain and the train street on top of your top 3 for today and a goal for each day of the week. English and Vietnamese.

Duplicate for free ↗

YouTube channel

Lofi Pixel Cafe

Lo-fi mixes recorded straight from the café window — like a rainy night in Hà Nội — to study or work to.

Listen on YouTube ↗

Latest writing

All writing →

Bin Nguyen · Product Designer × AI

From user research to hi-fi — faster, with AI.

I design end-to-end products and build AI into every step — research synthesis, wireframes, and high-fidelity prototypes.

View my work

Hi-fi

✦ Generating…

Make it mobile↵

Contrast 3.1:1Accept

✓ Fixed · 7.2:1

Bin

About Me

10+ years designing end-to-end product experiences, grounded in user research and UI/UX thinking. This past year, I've been using AI to move faster from research to high-fidelity work.

What I Do

User research
UX & UI design
Hi-fi prototyping
AI workflows

Selected work

All work →

Behance · 2019

LaLa Food Delivery (opens Behance in a new tab)

Research, flows and UI for ordering on web and mobile — more completed orders, fewer cancellations.

Web & mobile
Food delivery
User research

Behance · 2019

AhaMove Driver (opens Behance in a new tab)

Drivers sign up and sign their contract in the app instead of at the office — a new user flow and UI.

Mobile app
Logistics
User flow

Behance · 2017

Liike Design on IOS (opens Behance in a new tab)

iOS app for a social-consumer platform — share your lifestyle, join brand communities and claim rewards.

iOS
Social
UI design

How I work

From messy research to a prototype people can click.

Raw notes · interviews, surveys, support tickets

Too many steps to sign upWhy upload my ID first?Fee only shows at the endGave up halfwayPrice changed at checkout?Where’s my promo code?

✦ AI groups into themes

Theme · Onboarding

Sign-up asks too much, too early

“I gave up at the ID photo step.”

✓ Checked against raw quotes

Theme · Pricing

The delivery fee shows up too late

“Why is it more at checkout?”

✓ Checked against raw quotes

01 / 03

Raw notes · interviews, surveys, support tickets
Too many steps to sign upWhy upload my ID first?Fee only shows at the endGave up halfwayPrice changed at checkout?Where’s my promo code?
✦ AI groups into themes
Theme · Onboarding
Sign-up asks too much, too early
“I gave up at the ID photo step.”
✓ Checked against raw quotes
Theme · Pricing
The delivery fee shows up too late
“Why is it more at checkout?”
✓ Checked against raw quotes
01 · RESEARCH
Hear it from users first.
I run interviews and dig through surveys and support tickets. AI helps me cluster hundreds of notes into themes in an hour — then I check every theme against the raw quotes before it shapes a decision.
- Interviews
- Affinity mapping
- AI synthesis
3 layouts · structure first, no colour yet
A · List
✓ Team pick
B · Cards
C · Map
✦ AI flagged edge cases
Empty listOfflineVery long names
02 · WIREFRAME
Explore wide, then commit.
I sketch several flows fast, using AI to generate layout variations and the edge cases that are easy to miss. The team agrees on structure before anyone debates colour.
- User flows
- Low-fi
- Edge cases
Design systemAaButton
CheckoutPlace order
on tap→
✓Order placed
Dev handoffPrimary buttonH 48 · R 12 · #002FFF · 16/600
03 · HI-FI
Prototype it like it’s real.
Final screens built on a design system, wired into a clickable prototype for testing — and a clear handoff so engineering builds what was designed.
- Design system
- Prototyping
- Dev handoff

What people say

Words from people I’ve worked with.

“I worked with Bin at VentureHaven. He has many skills in analyzing user cases and expressing them in designs to simplify to the maximum for the most convenient user experience. He has a good vision for the future scalability of the product.”
Tâm Trần ĐứcCTO · VentureHavenWorked together at VentureHaven
“Binh demonstrates extreme ownership in situations where that is not expected of him. … He’s not just a skilled designer, he’s someone you can trust in delivering work that makes an impact.”
Khanh NguyenProduct Geek
“He always suggest solution for UX, have crazy ideas on UI for TIKI.VN project. … Communication, responsibility, creation and innovation are his strong points. I really like to work with him!”
Anh Tuấn NgôSenior PHP Developer · PRECITAWorked together at TIKI.VN
“I am so interested in his works with sophisticated design thinking. He is a professional UI guy, willing to try something new. A partner worth working.”
Tu Le Nguyen AnhHead of Marketing · FGatePartner from another company
“I worked with Bin at VentureHaven. He has many skills in analyzing user cases and expressing them in designs to simplify to the maximum for the most convenient user experience. He has a good vision for the future scalability of the product.”
Tâm Trần ĐứcCTO · VentureHavenWorked together at VentureHaven
“Binh demonstrates extreme ownership in situations where that is not expected of him. … He’s not just a skilled designer, he’s someone you can trust in delivering work that makes an impact.”
Khanh NguyenProduct Geek
“He always suggest solution for UX, have crazy ideas on UI for TIKI.VN project. … Communication, responsibility, creation and innovation are his strong points. I really like to work with him!”
Anh Tuấn NgôSenior PHP Developer · PRECITAWorked together at TIKI.VN
“I am so interested in his works with sophisticated design thinking. He is a professional UI guy, willing to try something new. A partner worth working.”
Tu Le Nguyen AnhHead of Marketing · FGatePartner from another company

Side projects

A lofi café I designed and built with AI — and the things that grew out of it.

Hà NộiStep in →

Web app · Live

Lofi Pixel Café

A phin coffee timer by a café window in Hà Nội, with lo-fi music, street sounds and a table to work alongside friends.

Updated 22 Oct · Float the café in a mini player

Take a seat →

Notion template · Free

Hanoi Café Workspace

The café window inside Notion — music, rain and the train street on top of your top 3 for today and a goal for each day of the week. English and Vietnamese.

Duplicate for free ↗

YouTube channel

Lofi Pixel Cafe

Lo-fi mixes recorded straight from the café window — like a rainy night in Hà Nội — to study or work to.

Listen on YouTube ↗

Latest writing

All writing →

From user research to hi-fi — faster, with AI.

Selected work

LaLa Food Delivery ↗ (opens Behance in a new tab)

AhaMove Driver ↗ (opens Behance in a new tab)

Liike Design on IOS ↗ (opens Behance in a new tab)

From messy research to a prototype people can click.

Hear it from users first.

Explore wide, then commit.

Prototype it like it’s real.

What people say

Side projects

Lofi Pixel Café

Hanoi Café Workspace

Lofi Pixel Cafe

Latest writing

From user research to hi-fi — faster, with AI.

Selected work

LaLa Food Delivery ↗ (opens Behance in a new tab)

AhaMove Driver ↗ (opens Behance in a new tab)

Liike Design on IOS ↗ (opens Behance in a new tab)

From messy research to a prototype people can click.

Hear it from users first.

Explore wide, then commit.

Prototype it like it’s real.

What people say

Side projects

Lofi Pixel Café

Hanoi Café Workspace

Lofi Pixel Cafe

Latest writing

LaLa Food Delivery (opens Behance in a new tab)

AhaMove Driver (opens Behance in a new tab)

Liike Design on IOS (opens Behance in a new tab)

LaLa Food Delivery (opens Behance in a new tab)

AhaMove Driver (opens Behance in a new tab)

Liike Design on IOS (opens Behance in a new tab)